Which companies use pop-ups and why
Pop-ups are used in the B2B and B2C spheres:
online stores;
online schools;
fintech projects;
companies providing services.
With the help of pop-ups, online marketers and business owners can increase website conversion and, consequently, increase the company's revenue.
For example:
— Online service MPSTATS collected 694 requests for services ;
— Real estate is sold for 128 million ₽ : case of the developer "Strizhi" ;
— The Umskul team collects +12.5% of payments from the site using a pop-up about an abandoned cart ;
— They collect 7173 leads and 127 orders: case of the online store Cougar .
Carrot quest
A service for automating marketing and communicating with users. Its pop-ups help collect leads and personalize communication.
Creating a pop-up in Carrot quest
Pop-up designer in the Carrot quest admin panel
Pros:
integration with CRM and other platforms,
the ability to segment users and personalize messages.
Cons:
may not be effective enough for companies with little communication.
Try setting up a pop-up in the convenient Carrot quest designer.
The service has ready-made templates that will help list of netherlands cell phone number a specialist without layout and design skills to assemble and launch trigger mechanics on their own.
Test Carrot quest
Tilda
Tilda is a Russian website creation platform that also offers tools for creating pop-ups.
Creating a pop-up in Tilda
Creating a pop-up in Tilda
Pros:
easy integration with sites created on Tilda,
large selection of templates.
Cons:
only suitable for Tilda users,
few opportunities for deep targeting.
Callibri
A tool for tracking the effectiveness of advertising campaigns and customer interactions through various channels, including pop-ups. It allows you to evaluate the effectiveness of each channel and optimize your marketing strategy.
Creating a Pop-up in Callibri
An example of a pop-up created in Callibri
Pros:
deep analytics on traffic sources,
integration with telephony and CRM.
Cons:
Tariffs may not be suitable for small businesses,
complex interface for beginners.
Mindbox
A comprehensive solution for marketing automation, including pop-up creation. It integrates with various communication channels and helps set up personalized campaigns.
Creating a Pop-up in Mindbox
Setting up a pop-up window in Mindbox
Pros:
flexible settings for personalization,
integration with multiple communication channels.
Cons:
online services and software developers;
-
- Posts: 152
- Joined: Sun Dec 22, 2024 3:49 am