Evaluation systems are structures that facilitate the collection and analysis of feedback. There are several options available, each with its own particularities and benefits:
Net Promoter Score (NPS)
NPS is one of the most popular metrics for measuring customer satisfaction and dominican republic phone number library loyalty. Plus, it’s based on a simple question:
“On a scale of 0 to 10, how likely are you to recommend our company to a friend or colleague?”
Thus, the responses are categorized into three groups:
Promoters (9-10): Loyal customers who promote the company.
Neutral (7-8): Satisfied but not enthusiastic customers.
Detractors (0-6): Dissatisfied customers who can harm the company's reputation.
NPS is calculated by subtracting the percentage of detractors from the percentage of promoters.
Customer Satisfaction Score (CSAT)
CSAT measures customer satisfaction with a specific interaction, product, or service. Customers are asked to rate their satisfaction on a scale, typically from 1 to 5.
Therefore, it is a direct and effective way to assess satisfaction at specific touchpoints.
What are the evaluation system options for satisfaction surveys?
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