Asia Data

I'll take an energy company as an example:

Renewals: These people remain customers and consciously renew their contract or purchase a product from the company again.
Sleepers: These customers are not renewing or terminating their contract. They are also called sleeping dogs. They let the contract ...

generations .

Influencer marketing works. For example, influencer marketing is said to generate an eleven times higher ROI than any other digital campaign. But how can this form of marketing create added value , both generally and specifically for the SME retailer?

To recap:

On which social media ...

Input from the crowd
Bureau Voortekst: don't just look at the EVP ( Employer Value Proposition ), but also look at the JVP ( Job Value Proposition ). What makes this specific job so attractive to a new employee?
Grassgreener Europe: the added value of recruitment is in the selection, not (only) in ...

With the rise of Stories, are also growing. The tap and hold function in particular offers space for various funny applications. People tend to click on everything, so it is up to you as a marketer to play on that smartly. For example, put the timing of your fans to the test, like the Marriott Hotel ...

Chef BinnensteBuiten helps you – with the voice of chef Sharon de Miranda – to cook the dishes from the popular TV program BinnensteBuiten. The program is known as slow TV (items of 12 minutes are not an exception) with a lot of attention for cooking, gardening and interior design. On TV, the ...

Of course, it is smart to make agreements in advance about the 'helpline function'. If only so that your colleagues know that you are doing

Building trust in advance
Sometimes it is a bit awkward when you meet for the first time. If you have already gotten to know each other a bit via (internal ...

Secondly: video. For a few years now, experts have been calling for the increasing importance of video, but this year too it was described as the marketing tool. What can we say… Instagram didn’t come up with Instagram TV for nothing in June . By the way, video can be an important medium, but you ...

Creepy
41 percent of consumers find it 'creepy' when they receive a message or notification from a store they are currently walking past. And 35 percent even find it scary to see advertisements on social media for items they have just viewed on the advertiser's site. This has become a fairly ...

There is also concern internationally. The AI ​​Now Institute from New York issued an initial advisory report in April 2018. The importance of proper testing of new AI applications is also central here.

The Solution: Algorithm Impact Assessment
There is no direct technical fix for fair algorithms ...

If you only look at your competitors, you will miss the boat. You will be left behind on the quay and perhaps make a brave attempt to catch up by swimming. This is one of the first lessons that Make disruption work (aff.) by Alexandra Jankovich and Tom Voskes teaches us.

There are actually 2 things ...